newbelgiumThe New Belgium Brewing Company invites bicycle enthusiasts to join the Tour de Fat on Saturday, September 27, 2014. The tour starts at 11:00 in the morning and ends at 5:30 in the afternoon at the Golden Hill Park, 2600 Golf Course Drive, San Diego, California.

This national traveling festival promotes bicycle usage being a sustainable form of transportation. The event begins with a bike parade and continues having great merchandise, lively entertainment, refreshing beer, as well as delicious food.

There is also a celebration of the inspirational car-for-bike swapper series where countless brave souls hand over their car keys as a sign of commitment to commute using their bike.

Guests are encouraged to bring their bikes and mingle together with other fellow 6,000 cyclists attending this free event.

Kindly contact Paul Gruber at (435) 901 – 2582 for questions or inquiries. For more details about the event, feel free to visit and